Healthcare Non Profit
Years before anyone even knew what an EMR (Electronic Medical Record) was, this non-profit had lobbied congress and the healthcare industry in the U.S. to make the switch to EMRs, which would save both lives and money. EMRs were part of the health reform bill signed into law in 2010 by President Obama partly because of this non-profit's work. The next challenge this group faced centered around rising concerns about privacy of health data. How should this non-profit enter this conversation with the public about health privacy, if at all? Whom should they speak to, and how (which channels)? Could the benefit of computational medicine be understood by a public leery of identify theft and privacy breaches?
These are questions that Interpersonal Frequency (IF) helped answer.
- Predictive algorithms (data mining) to quantify debate on Electronic Medical Records (EMR) in the public, industry, and in government
- Algorithms showed us compelling reasons to encourage client to change strategy toward broader public engagement
- Public and non-Public (hidden) Influence channels identified
- Online Communications strategy developed based on data analysis
- Bespoke software (web) consulting